ROBERT MICHAEL GERRITY

		<----- and NO, that's not what I look like! There's a certain wave to the hair that'd be mine, but Glasses, Glasses, Glasses! I'm just futzing with the first page design that my daughter Megan came up as it tickled my fancy.. ™ ROBERT M. GERRITY P. O. Box 2814 Acton, MA 01720-3613 rmg@yankeeancestry.com OBJECTIVE4th, 5th or 6th Career, but steady above all! SUMMARY Hands-on, task-oriented achiever with success implementing revenue programs, able to bring exceptional verbal, analytic and writing skills to connect, in a forward-thinking mode, with people at all organizational levels. MANAGEMENT * Managed 105 volunteer-led SNE Host Sites for food distribution in Eastern Massachusetts * Analyzed MONITREND Executive Summary monthly for 50 plus hospital CEOs and CFOs * Conducted twelve hospital-wide MONITREND analyses * Conducted over thirty hospital department-level productivity seminars * Created Cash Flow Budget and fifteen-year Capital Budget as condominium treasurer * Managed the selection of two management firms * Oversaw $250,00 annual operating budget as Board of Trustees Chairperson * Directed volunteer delivery of educational and disaster relief services to community * Cultivated and trained new board members and recruited volunteers for three agencies * Developed and managed budget and supervised employees MARKETING * Developed 25 new SNE Host Sites through prospecting, presentations, and training * Conducted market research for SNE using membership surveys and focus groups * Increased FY gross sales of entertainment business by over 86% * Created private hospitalˇ¦s "affiliation" strategy, signing up 90 plus referral sources * Established Central MA markets for two private psychiatric hospitals * Sold MONITREND consulting service to 15 New England hospitals * Implemented first marketing campaign for private hospital, achieving a 6.1% increase in census * Created referral database and conducted service line reviews for local VNA * Developed first marketing plans for two non-profit agencies * Conducted direct sales efforts and contract negotiations on behalf of ARC training program * Achieved sales increases of 40% and 50% over two years for ARC training programs Page 2 PUBLIC RELATIONS * co-developed new SNE corporate logo * co-edited SNE newspaper with a 54,000 person readership * reworked SNE newspaper format to save $8000 on materials and postage * wrote lead stories and volunteer profiles for SNE newspaper * cultivated media relations for three agencies * created and managed mailing lists and media lists for three agencies * wrote press releases and public service announcements for three agencies FUNDRAISING * Assisted revamping SNE foundation relationships via telemarketing program * Achieved an 83% increase in local VNA annual appeal campaign * Presented fundraising and telemarketing workshops for ARC staff and volunteers * Increased regional ARC fundraising 88% with direct mail efforts, special events and telemarketing * Increased local ARC fundraising 400% in two years PROFESSIONAL EXPERIENCE * Licensed Guide, Town of Concord, MA, 2001 - Present * Proprietor, Yankee Ancestry, Acton, MA, 1990 - Present * Regional Manager, Serve New England, Canton, MA, 1996-1998 * Manager, Comically Speaking, Maynard, MA, 1992-1994 * Professional Services Representative, UHS of NE, Boston, MA, 1990-1992 * Consultant, American Hospital Association, Chicago, IL, 1987-1990 * Marketing Director, Bournewood Hospital, Brookline, MA, 1986-1987 * Planning Director, Visiting Nurse Inc., Arlington, MA, 1985-1986 * Marketing Specialist, American Red Cross of Mass Bay, Boston, MA 1984-1985 *Executive Director, American Red Cross, Winchester (MA) Chapter, 1979-1983 COMMUNITY LEADERSHIP * Instructor, Emergency Skills, Concord-Carlisle Adult Education, 1981-1986 * Volunteer, Alumni-Student Prospect Admission Program, Beloit College, 1986-1996 * Secretary, Treasurer, President, Woodvale Condominium Trust, Acton, MA, 1980-1992 EDUCATION * Master of Public Administration - University of Maine, Orono * Master of Arts in History - University of Maine, Orono * Bachelor of Arts in History - Beloit College
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